How to Prepare Before the Sales in Women’s Fashion
Before rushing into shopping during the sales, it is advisable to have a clear strategy of what you need. Sales can be the perfect time to renew your wardrobe, but also to fall into impulsive purchases. Preparing in advance is the key to making the most of every discount.
Define Your Budget
The first step is to set a spending limit. Setting a budget will help you shop wisely and avoid later regrets. Think about how much you want to invest and distribute that amount among different types of women’s clothing or accessories.
Make a List of the Clothes You Need
Sales are the ideal time to stock up on timeless basics or to get that special designer piece you’ve been eyeing for months. Make a list of what is truly missing from your wardrobe: from a good classic coat, to quality shoes, or a crisp white shirt.
Research the Models You Like Most
Review your favorite brands’ collections in advance and save the pieces that attract you the most. That way, when the sales begin, you will know exactly what to look for and won’t waste time browsing through hundreds of items.
10 Tips for Shopping During Sales Like an Expert
1- Buy timeless basics: clothes that never go out of style and that you will use season after season.
*Take a look at our article on the capsule wardrobe and clothes that never go out of style, and get ideas for what you need.
2- Choose quality over quantity: it is better to invest in one durable garment than in several of fleeting trends.

3- Check sizes and measurement guides carefully: it is important to review sizes and the measurement guides provided to make sure you choose the right size.
4- Look at the composition of the garments: natural fabrics like linen, silk or cotton usually last longer and fit better.
5- Keep an eye on your favorite designers: if you love Miguel Marinero dresses, are in love with M de Paulet jewelry, or want a new bag from Moi & Sass… don’t lose sight of them.
6- Avoid impulsive purchases: always ask yourself “Will I wear it more than three times?”.
7- Invest in accessories: quality bags, belts or scarves can transform any look.
8- Shop strategically by season: a winter coat bought on sale will serve you the following year.
9- Stay tuned to newsletters: to be the first to know about the sales, sign up for the newsletter and don’t miss them.
10- Don’t forget to check returns and exchanges: make sure you know the purchase conditions to avoid surprises.
What to Buy During Sales: The Best Categories to Invest In
Sales are the perfect time to invest in those garments that, although higher priced during the season, you know will become essential:
- Classic coats and jackets: a basic that will last you for years.
- Quality shoes: better to invest in a good pair that lasts.
- Timeless dresses: linen, silk or straight cut, easy to combine for any occasion.
- Accessories: bags, belts and scarves that elevate any look.
- Wardrobe essentials: white shirts, well-cut jeans, neutral sweaters.
These smart purchases will make your wardrobe more versatile and durable.

Frequently Asked Questions About How to Shop During Sales
Is it better to shop online or in physical stores during sales?
It depends on your preference. Online you’ll have more convenience and the ability to compare prices quickly; in-store you’ll be able to try on clothes and make sure of the sizing.
When do the best sales start?
In general, the first weeks of sales offer more variety in sizes and models, while at the end of the season you can find greater discounts.
How can I avoid impulsive purchases during sales?
The key is to have a prior list, set a budget, and focus on garments that fit your style and your capsule wardrobe.
What should I prioritize during sales: basics or trends?
It is always advisable to prioritize timeless basics, and reserve a small percentage of the budget for trends that add freshness to your looks.